Over the past three years we have been conducting research in the area of social media risk and risk governance. The work is organised into three inter-related phases:
1 Social media risk classification, our initial studies examined the risks arising from the business and professional uses of social media and developed a framework for describing and categorizing social media business risks. The work is based on an extensive review of the academic and practitioner literatures. Our goal was to identify the range of risks arising from the use of social media in organisations and to identify risk categories. The resulting classification along with examples of how these risks manifest themselves in organisations have been published in: Williams and Hausmann 2017.
The first phase of our work also identified a number of additional dimensions and issues for social media risk management, including
2 Social media risk analysis. Building on our findings from Phase 1; Phase 2 focuses on risk profiling and investigating how risks change and are being shaped over time. Our work on social media governance has begun with a study to identify perceptions and practices around social media risk and risk governance from the perspective of executive board members.
3Framework development. Phase 3 brings the findings from Phases 1 and 2 together and drawing from theories of intersectionality, social amplification of risk and anticipatory governance our objective is to provide an interdisciplinary view of social media risk and risk governance.